SYS-DAT Group is the IT partner for innovative companies that rely on new technologies for business growth: when omnichannel generates competitive advantage
Massimo Ferrari, Founder of MC2, in this video interview tells Matteo Garegnani, Sales Director SYS-DAT Group, about the history of Saint Barth and the strong partnership role established between the two companies as a differential and incremental business factor:
Finding the right partner is complicated…. SYS-DAT won us over for two great qualities, the first being that it provided us with a great machine and then gave us all the information to be able to accomplish our growth.
MC2 Saint Barth, a company specializing in beachwear and accessories, was founded 15 years ago and now boasts a network of fifty direct outlets in the world’s most renowned tourist destinations. In recent years, the market has changed rapidly, and the need has arisen to follow the evolution of customer behavior, intercepting market demand and uniquely and integrally managing communication, promotion and distribution channels.
https://www.youtube.com/watch?v=ppSxnmy61N8
SYS-DAT Group’s role as IT Partner was to create an Omnichannel platform for MC2 Saint Barth that would give the company the ability to manage the different channels – Retail, Sales and e-Commerce worlds – in one software, streamlining processes and generating a competitive advantage for business growth.
SYS-DAT Group’s Fashion solutions integrate with popular e-Commerce platforms to enable companies to open up new digital channels, adapting them to existing traditional ones.
Customer Journey and Shopping Experience are at the center of everything to ensure an engaging consumer experience that is continuously consistent between the physical digital world.
All of this allows companies to leverage point-of-sale and have a strong online presence at the same time, increasing the likelihood of achieving their business goals while anticipating the trends and needs of an increasingly demanding market.
CONTACTS: marketing@sys-datgroup.com
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