It was an exciting morning! The #STRONGERTOGETHER initiative developed with students from the fashion marketing course at ied european institute of design exceeded our expectations.
The project launched in October 2022 turned the spotlight on 5 hot topics: Metaverse, Virtual showroom, Digital Marketing, Artificial Intelligence, and Web3, and yesterday the 5 challenging teams finally revealed their creative ideas to us.
1. The project Fashion Brands in web 3.0 by Alessandra Antonioli, Nicolò Giraldi and Gaia Scribano launched the idea of creating Artificial Intelligence software specifically for our fashion customers, showing how accurate Big Data analysis and the almost infinite potential of AI could generate significant competitive advantages for these companies in the marketplace. They then took pains to reveal that 80 percent of their project had been created precisely with the help of artificial intelligence.
2. Communicate to the world is the research work developed by Cesare Girotto, Angelica Magi, Agnese Ricercato and Chiara Zampolli. The students created an impressive communication strategy for SYS-DAT, both in terms of the quality of the content and the creativity of the images and videos created for our Social Media. They went on to emphasize the importance of Mission, Vision and Call to Action, and why not, even the use of a little irony could make a difference.
3. Save the Duck – Winter Experience is the project conceived by Cleo Barbieri, Ludovica Condito, Niccolò Menoncello, and Maria Stefanuto who wanted to envision SYS-DAT Group as the IT consultant for the fashion brand committed to animal protection and sustainability. This led to ideas that paved the way for concepts such as the Metaverse, use of Avatars, Virtual Showrooms, and collaborations with gaming companies to develop the perfect marriage of the real world and virtual reality.
4. The complete guide for boosting social awareness by Daisy Ambrosin, Matilde Dotto and Costanza Guala expanded the horizons of Social Media Marketing to the study of initiatives that would give our Group a major boost in visibility. From Innovation week, a scholarship project to support women in STEM, to the conception of SYS-DAT Young, a communication mode to attract new talent, and then again SYS-DAT on Tour, SYS-DAT for the future, etc..
5. Mtoj – Jeans is the Start up project of sustainable products in the Denim industry developed by Salma Alhamarneh, Laura Pavlovic, Federica Schenatti and Sera Kutolozen.
SYS-DAT is the technology partner that enables the MTOJ (made to order jeans) brand to develop a “consumer-centric” strategy that can nurture the relationship with its customers through a virtual showroom, the constant use of analytics and insight, and high-performance software in managing data and daily work.
We at SYS-DAT Group strongly believe in young talent and promote collaboration with institutions with which we feel we can generate a mutually beneficial and profitable exchange. Thanks again to IED European Institute of Design for this wonderful opportunity!
We anticipate trends to build the future.
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