The last 10 years have shown a radical transformation of the main Go To Market models adopted by companies, shaping up as an irreversible evolution that has affected almost all commodity sectors.<\/p>\n\n\n\n
It was not just an acceleration related to “the introduction of digital,” in the broadest sense of the term thanks to or cause of the pandemic, but rather and far more, a new, different and now established way of interacting, communicating and obviously buying that, both individuals and companies, have adopted.<\/p>\n\n\n\n
Simplifying as much as possible, it can be said that the sales channels have been conforming to new compelling needs dictated by the market, complementing each other and, in some cases, almost merging<\/strong>. On the one hand, there has been a need on the part of consumers to search for and purchase goods and services in a new “static mobility,” thus through a wide variety of “mobile devices” albeit in static contexts such as their own homes, and, on the other hand, that of companies that have been able and required to search for and find new sales approaches to meet the needs of their customers.<\/p>\n\n\n\n In a nutshell just as individuals have abruptly become accustomed to socializing and buying in a new “semi-virtual” or “semi-physical” mode, at the same time and as a result companies have had to rethink their contacts, including sales, with their customers.<\/p>\n\n\n\n In this scenario, only those companies that were able and able to adapt to this new model gained a concrete competitive advantage.<\/p>\n\n\n\n What and how did they do it? They were able to adopt a Unified Commerce<\/strong> model.<\/p>\n\n\n\n What is meant by this term? An extremely simple and articulate concept at the same time. We refer to being able to adopt a single, integrated and unified sales approach to the Customer<\/strong>. Just as the Customer must be able to interact with the company that offers him or her a service or product by receiving the same “buying experience,” regardless of how he or she comes into contact with the company, the company itself must be able to access customers by benefiting from the integration and, above all, consistency of all direct and indirect, physical and virtual B2B and B2C sales channels.<\/p>\n\n\n\n In this way, the Customer, who is increasingly at the center, must be able to search for the product independently of intermediaries and sales channels and, at the same time, the company must be able to govern, monitor and manage with the same approach all of its sales network in order to satisfy the consumer’s purchasing need. The focus should be on what is called the Customer Journey<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" Integration of all sales channels as a differential business ingredient. The last 10 years have shown a radical transformation of the main Go To Market models adopted by companies, shaping up as an irreversible evolution that has affected almost all commodity sectors. It was not just an acceleration related to “the introduction of digital,” in […]<\/p>\n","protected":false},"author":9,"featured_media":1714,"parent":1194,"menu_order":0,"template":"","categorie-servizi":[],"class_list":["post-3431","servizi","type-servizi","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n