Phygital

Integration with the most up-to-date technologies makes it possible to build a bridge between the physical and digital worlds.

PHYGITAL means to exploit at best the potentialities offered by what today is defined as augmented reality, having as objective the best possible Customer Shopping Experience.

This is a real necessity because the customer wants to have access to the same shopping cart through all the channels and devices that increasingly accompany us in our daily lives, to experience a personalized service.

PHYGITAL allows to maximize business opportunities as the customer in addition to accessing the physical store can have a similar customer experience through a virtual access. The retailer remains in contact with its customers even at a distance, multiplying touch points and sales opportunities.

SYS-DAT GROUP offers PHYGITAL solutions integrated with Retail Fashion and RetailOne and with the most popular e-Commerce platforms.