Boost your online presence with a social strategy
Whether you want to expand brand visibility, engage your audience or convert followers into customers, a well-designed social media marketing strategy is critical. With a targeted approach, you can improve your visibility, gain customer trust, increase your brand awareness, increase traffic and attract new leads. Social media have, in fact, become crucial for promoting services and products, building customer relationships, and communicating company values.
We create a customized strategy to increase your visibility and effectively engage your target audience
We take care of the complete management of your social, from content ideation to publishing, from campaign creation to data analysis. Specifically:
We analyze your audience: We understand who you are targeting and help you define goals and platforms.
We create targeted content: Through editorial line planning we create content that gets people talking about your business.
We manage the editorial plan: We manage the scheduling and publishing of content.
We monitor results: We send you clear reports to show progress.
Reports and analysis: Clear monthly reports to monitor results.
Why choose a social strategy with us?
An effective social presence is all about building an authentic connection with your audience.
Our goal is to help you develop a tailored strategy that can increase your brand’s visibility and solidify meaningful relationships with your followers.
Here are the main benefits you will gain from working with us: Increased visibility: Your brand will reach a wider audience. Active and authentic followers: We will build an engaged and interested community. Enhanced interactions: More likes, comments and shares, for an ongoing dialogue with your audience. Transparent reporting: You will always have a clear view of the results and progress of activities.
The Role of Social Media Advertising for Your Business
Sponsored campaigns on Meta (formerly Facebook) offer a wide range of advertising options to achieve specific goals:
1. Awareness Campaigns (Awareness).
These campaigns aim to increase the visibility of the brand, product or service:
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Brand Awareness: is used to increase brand recognition among the target audience.
Meta optimizes ad distribution to reach the people most likely to remember the ad. -
Reach: these are aimed at reaching as many users as possible within the defined target audience.
2. Campaigns for Consideration (Consideration).
Consideration campaigns are designed to engage users who already know the brand and may be interested in interacting with it.
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Traffic (Traffic): are optimized to drive traffic to a website, application or Facebook page.
The main goal is to generate link clicks, increasing visits to external platforms.
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Interaction (Engagement): aim to encourage interactions with posts or the page.
One can sponsor posts to increase likes, comments, and shares, or increase the page’s followers.
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Lead Generation: allow you to collect information from potential customers, such as names and email addresses, directly on Meta, without having to redirect users to an external site.
3. Campaigns for Conversion (Conversion).
These campaigns aim to push users to take specific actions, such as purchases, registrations or other conversions on a website or app.
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Conversions (Conversions): are optimized to push users to complete specific actions, such as purchasing a product or signing up for a service.
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Catalog Sales (Catalog Sales): These campaigns are ideal for e-commerce businesses that wish to promote their products dynamically.
Meta automatically generates ads based on the items in the catalog. -
Store Visits (Store Traffic): This campaign type is designed to bring physical traffic to stores.
Ads are shown to people in the vicinity of physical stores.