The Multichannel Sales Strategy
It is a business approach that allows a company to sell its products or services through multiple distribution channels simultaneously, both physical and digital. The main goal of multichannel selling is to reach a wider audience and give customers more flexibility on where and how they buy.
The Challenges of Multichannel Selling
Integrating and coordinating across multiple channels requires significant organizational and technological efforts, which can become particularly burdensome.
- Publish the catalog across multiple channels: Making products available in both physical stores and various digital channels requires continuous updates and careful information management.
- Managing eCommerce platforms and marketplaces simultaneously: Coordinating sales on proprietary platforms and external marketplaces can be complicated, as each channel has its own rules and technical requirements.
- Differentiate sales strategies: Tailoring sales and pricing policies to each channel is essential to maximize sales, but it requires timely monitoring and customized strategies.
- Coordinating logistics across multiple warehouses and stores: Synchronizing logistics operations to manage orders and shipments from different stock points is a constant challenge that needs flawless efficiency to ensure fast and accurate delivery times.
What is CoralMatch?
Ideal for retailers and brands that want to simplify and accelerate their sales operations, CoralMatch centralizes and streamlines catalog and order management across a wide range of channels, both physical and digital.
With CoralMatch, the entire sales process becomes simpler, integrated, and managed from a single point of control.
Why choose CoralMatch?
Multichannel selling can be challenging, requiring simultaneous management of catalogs, stock and orders across multiple sales channels.
CoralMatch eliminates these complexities, offering solutions that automate and optimize every aspect of selling, helping you reach more customers and maximize your sales without increasing management complexity
Key Features of CoralMatch
- Centralized Catalog Management
Using a single, intuitive panel, CoralMatch makes it easy to manage sales catalogs across all channels. - Multichannel Sales Optimization
CoralMatch ensures that all your stock is visible and available for sale on all channels, following centralized rules. - Integration with Platforms and Marketplaces
Coralmatch integrates in real time with major eCommerce platforms such as Shopify, WooCommerce, NopCommerce, and major marketplaces such as Farfetch, Zalando, and Amazon. - Advanced Order Monitoring
CoralMatch allows you to monitor the entire order lifecycle by continuously synchronizing data with your ERP system.
CoralMatch: The Core of Your Multicanal Sales Strategy
CoralMatch positions itself as the central intermediary between your ERP system and all digital sales channels, offering unified and comprehensive operations management.
With a single integration, you can manage dozens of platforms and marketplaces simultaneously, ensuring that product and stock data are constantly updated and synchronized.
This allows you to maximize sales opportunities and minimize errors, while simplifying operational complexity.